Player signing announcementA new signing, welcomed like one of our own.
The challenge
Announce a new foreign signing to a fan base that judges new players quickly.
Signing announcements are usually a photo, a name and a shirt number.
The thinking
Insight
Ahly fans do not just follow players. They adopt them.
Strategic choice
Introduce the player through Cairo and the club's history, so he arrives already belonging.
The idea
Here is Cairo. Here is history. Here is Al Ahly. A bilingual welcome that places Modest inside the club's world, from vintage club photos on the wall to the city he is joining.
The output
A signing announcement and a portrait series in Arabic and English, built for social.
The welcome
Here is Cairo, here is history, here is Al Ahly.
The portraits
New star, same passion.
Point of view
Every signing is a story about the club, not only about the player.
The impact
An announcement fans shared as a welcome, not just as news.
Draft note, hidden on the live site. Add a result here when you have it:
- Engagement on the announcement posts
- Shares and saves in the first 48 hours
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Panda
The smartest investment these days is in the aisle.
TV commercial and campaignView the case