Official kit launchA new kit, launched like opening night.
Launch Al Ahly's new adidas home and away kits for the season.
The club and the sponsor both need to be seen, without one drowning out the other.
For Ahly fans a new kit is a premiere. They want to see it first, and they want it to feel like an event.
Stage the launch as a show. The squad takes the stage and the fans take the seats.
A red-curtained theatre as the set, the players as the cast, and lines like Club of the Century and Red Devils, Three Stripes that put club and brand in one sentence.
A launch campaign across the home and away kits, squad and player portraits, and a red and black social system.
The launch
New season, new challenges.
The squad
The team as one cast.
The kit
Red Devils, Three Stripes.
Away
Black, for the road.
Club and sponsor are strongest when they share one stage, not one logo lockup.
A kit launch fans treated as an event, with club and brand speaking in one voice.
- Social reach and engagement at launch
- Kit sales in launch week
× adidasFour words for a club that expects to win.
FIFA tournament campaignView the case