Social media revampStop the thumb first. Sell the shirt second.
The challenge
The feed was flat product posts and sale banners. Nothing on it made people stop scrolling, so even strong offers went unseen.
The thinking
Insight
On social, attention is decided in the first second, before anyone knows they are looking at an ad.
Strategic choice
Treat every post as a short film with an entertainment job first and a commercial job second.
The idea
Kits become characters, cities become stages, and the product is always the hero.
The output
Vertical films built for the first second: a hook, a reveal, and a clean end card with one call to action. One grade and one type system across the series, ready for Reels, Stories and paid social.
The series
Point of view
Social has its own grammar. A resized print ad loses there every time.
The impact
Next · NikeA feed that behaves like entertainment, with the product still in every frame.
Draft note, hidden on the live site. Add a result here when you have it:
- Average watch time and three-second views
- Engagement rate versus the previous feed