Retail campaign platformA month of sales that feels like one season.
November is the loudest month in retail. Pay Week, Brand Week, 11.11 and Cyber Week all land at once.
Discount banners blur together and teach people to wait for the lowest price.
People remember the energy of a sale, not the percentage.
Build one umbrella, Super Sports November, and let each sale week live inside it with its own colour.
A single yellow stage that holds four sale moments, with athletes and product doing the talking instead of the discount.
A campaign platform, a sale-week lockup system, athlete and product imagery on one yellow stage, and a launch film.
The platform
One name for the whole month.
Athletes
Strength starts the moment you do.
Style
The same stage, for lifestyle.
Product
The product as the hero.
A promotion can build the brand when it has a world of its own.
November became one campaign customers could recognise, instead of four competing sales.
- November revenue against the previous year
- Traffic and conversion across the four sale weeks
Loyalty that feels like getting paid.
Loyalty app rebrandView the case